The Big Crew Change has been a topic of conversation for…a while. As the energy sector’s workforce gets closer to retirement, the discussion centers around ramping up recruiting efforts to enhance the workforce. What about all the information and experience that is the current workforce’s legacy? How do we pass that on to the incoming workforce?
PennEnergy suggests that site licenses from well-known industry publications may be a solution. The Oil & Gas Journal is one such publication. It has extensive history, horizontal content, accessible archives, and wide readership. (Bonus: I know a lot about this one because I work with their site license program.)
The Oil & Gas Journal’s first issue was released in 1902, and it has remained a leader in the industry.
Oil & Gas Journal presents news and technical articles and statistics about a specific, vitally important business to professional workers in that business. It selects articles and facts within articles carefully in service to one standard: usefulness to the target audience. It anticipates readers’ questions about the subjects and events it covers and pursues and reports answers, in as much operational detail as possible – Oil & Gas Journal Media Kit 2014
The weekly issues cover the depth and breadth of the oil & gas industry with content that appeals to a broad spectrum of oil & gas professionals across the globe. A Signet Ad Study done by the Oil & Gas Journal in July 2013 confirmed their readers include professionals from the following industries:
- Gas Processing
For all of its extensive history, OGJ has adapted with the times. Oil & Gas Journal is published 4-5 times monthly, and each issue is an interactive, online magazines delivered via email. However, they haven’t abandoned the rich tradition of the print publication. Each month there is a print magazine released, in addition to the digital edition,that is, on average, around 140 pages. However the reader prefers to read their industry news, OGJ is ready to provide. They even have mobile apps available.
As the current workforce gets closer to retirement, preserving and passing on that information and experience is vital, because while much about the oil & gas industry improves and changes, there is much that stays the same as well. More than 100 years of covering the oil & gas industry’s news in technology, policy, and comprehensive statistical information, OGJ offers a legacy of rich information the incoming work force will need during this Big Crew Change.
A benefit of the site license program is that it offers their wealth of knowledge through easily accessible archives. As of today, the magazine has digitized the content back to 1990. Okay, so let’s do a little math (don’t worry, I used a calculator). That’s 24 years of issues that are archived and available at the end of 2014. That would be 1,248 issues of the Oil & Gas Journal are at the fingertips of every site license client. All the technical information, statistics, surveys, and special reports are right there.
The special reports and features are chosen with great thought each quarter to ensure they are applicable to what is happening right now in the industry. Some of those features include the Worldwide Refinery Survey, Worldwide Construction Projects, and US Pipeline Economics Study. Industry experts and editors of the Oil & Gas Journal have contributed to PennEnergy Research’s webinar content. Sr. Pipeline Editor Christ Smith spoke at a webinar with PennEnergy Research in September and Daniel Johnston who compiles the Complexity Analysis that goes with the refinery survey will be contributing to a webinar on January 28th.
Each site license client’s site license is customized to their needs, and can even include statistical tables and research from PennEnergy Research in addition to the content from the Oil & Gas Journal. With a current client list of 42 companies including majors, super-majors, and national oil companies, the site license program has become a go-to resource for industry leaders.
Don’t just take my word for it, the Oil & Gas Journal is recognized by B-to-B Magazine as one of the Media Power 50.
Oil & Gas Journal assumes a leadership role within the oil and gas publishing arena through dominance in digital advancement. It is with great confidence that the OGJ brand continually excels at extending media vehicles not only for readers, but also for advertisers to reach and target global audiences.
For this reason, OGJ received recognition in B-to-B Magazine as one of the Media Power 50 in May 2013. OGJ is also the only publication within the oil and gas industry to gas such accreditation in 2013. – Oil & gas Journal Media Kit 2014
How does your company plan to handle the Big Crew Change? Where do you get your industry information?
‘Til next time,